FRIGIDAIRE PROFESSIONAL
The Frigidaire Professional redesign was initiated because the prior version was outdated. More specifically, it had small knobs, thin grates, a small handle, an outdated window treatment, and complex graphics and controls. The fit, feel, and finishes were not successful either. This redesign aimed to create an updated line that evoked value, toughness, and trustworthiness.
THE FRIGIDAIRE PROFESSIONAL LIFESTLYE
COMPETITIVE PRODUCTS
CURRENT PROFESSIONAL LINE
DESIGN PROCESS
MOOD BOARD
FORM DEVELOPMENT
Inspired by the look and feel of professional appliances, the design cues found in the redesigned Frigidaire Professional line were more than just aesthetic. Robust handles, sturdy grates, and Smudge-Proof™ stainless steel finishes bring a sense of quality and durability. It was designed with options that fit existing kitchen spaces, leaving an incredible kitchen finally within reach.
This video shows how the induction knobs would work with analog feedback.
The Frigidaire Professional line was designed for amateur chefs aspiring to satisfy a commercial aesthetic at an affordable price.
